Axis Max Life Insurance & YES BANK Celebrate 20 Years of Partnership

New Delhi, India – March 01: Axis Max Life Insurance and YES BANK commemorate 20 years of an enduring bancassurance partnership, reflecting one of the longest and most successful collaborations in the industry.

Since the partnership began on February 23, 2005, followed by the issuance of their first insurance policy on May 28, 2005, the alliance has played a pivotal role in delivering seamless life insurance solutions, reinforcing financial security for customers across India. Over the years, the collaboration has:

✅ Served approximately 3.62 lakh customers
✅ Processed over 3,725 claims
✅ Disbursed over ₹267 crore in claims
✅ Ensured a total sum assured exceeding ₹64,000 crore

With YES BANK’s extensive network of 1,266 branches nationwide, the partnership has strengthened insurance penetration, ensuring greater financial protection for customers.

Leadership Insights on the Partnership
Dr. Rajan Pental, Executive Director, YES BANK, stated, “Our long-standing partnership with Axis Max Life Insurance reflects our commitment to providing holistic financial solutions. With a strong foundation in digital capabilities and customer focus, we are confident that the next phase of our collaboration will bring even greater value to customers.”

Mr. Prashant Tripathy, Managing Director & CEO, Axis Max Life Insurance, emphasized, “Our partnership with YES BANK is a testament to how two leading institutions can create a greater impact together. As we move forward, we will focus on innovation, customer-centricity, and strengthening our bancassurance model.”

Future Roadmap: Driving Digital Innovation & Customer Excellence
Axis Max Life Insurance and YES BANK are committed to enhancing customer engagement and operational efficiency through:

📌 Digital Innovation: The integration of InsurePro CRM (YES BANK’s insurance marketplace) and mSmart (Axis Max Life’s governance & tracking platform) to improve sales strategies and customer experience.

📌 Business Expansion: A focus on need-based selling to deepen client relationships and drive growth.

📌 Customer-Centric Approach: Delivering best-in-class financial protection to enhance customer satisfaction.

📌 Empowering People: Investing in leadership development programs for Branch Managers (BMs) to build a strong foundation for long-term success.

About Axis Max Life Insurance & YES BANK
Axis Max Life Insurance Limited is a joint venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. With a focus on comprehensive life insurance solutions, it has built a strong presence in the market. In FY 2023-24, the company reported a gross written premium of ₹29,529 crore.

For more details, visit www.maxlifeinsurance.com.

YES BANK is a leading full-service commercial bank with a strong presence across Retail, MSME, and Corporate Banking. It operates YES SECURITIES, its brokerage arm, and has international operations, including an office in Abu Dhabi and an International Banking Unit at GIFT City.

For more details, visit www.yesbank.in.